It doesn’t matter who you support for president, the news that Mike Bloomberg will spend $100 million in Florida for Joe Biden is a big deal. And, it’s not just talk.
According to the Miami Herald, “aides to the Democratic billionaire said Thursday that Bloomberg will spend $5.4 million on a weeklong TV ad campaign in Florida.” The ads will run in all 10 of the state’s media markets and will focus on President Trump’s COVID-19 response.
Campaigns in Florida can be won or lost on TV, making this $5.4 million step a big one, less than 50 days from Election Day.
– Elnatan Rudolph, The Miami 100